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By Marshall T. Poe

A historical past of Communications advances a brand new conception of media that explains the origins and impression of alternative types of verbal exchange – speech, writing, print, digital units and the net – on human background within the long-term. New media are 'pulled' into common use via vast old traits and those media, as soon as in frequent use, 'push' social associations and ideology in predictable instructions. This view permits us to work out for the 1st time what's actually new in regards to the net, what's now not, and the place it truly is taking us.

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